I watched it and I like it (for an old fogy like myself)

StephenW

<http://www.asianweek.com/2011/04/22/watch-a-music-video-and-raise-money-for-hep-b/>

Watch a Music Video and Raise Money for Hep B!

By Angela Pang
April 22, 2011Posted in: Arts-Entertainment, Health, Living, News, San
Francisco Hep B Update

In a new collaboration bringing together art, technology and community, San
Francisco Hep B Free is partnering with The Jubilee Project to end
hepatitis B disease and liver cancer by encouraging the public to simply
view a music video.

For every view that the indie rock band Rooftop Pursuit receives for their
latest single” Why I Sing” in the month of April, sponsors will each
donate a penny. With two sponsors for example, each view will guarantee a
donation of 2 cents towards Hep B awareness.

The Jubilee Project produced the video and conceptualized the campaign.
“Why I Sing” follows the story of a girl with Hepatitis B, and can be
viewed here on this web page or at the following:

<http://www.youtube.com/watch?v=p-HV_zU_hik&feature=player_embedded>

100% of the funds raised will be donated directly to Hep B Free America.

“We wanted to be involved in raising awareness for hepatitis B because of
the prominence of the disease in the API community and among our own
friends and families,” said Eddie Lee, co-founder of The Jubilee Project.
“We have to end hepatitis B transmission today, and the first step is
awareness.”

Also known as the “Silent Killer,” Hep B currently affects 1 in 10
Asian Pacific Islanders, compared to 1 in 1,000 of the general public, and
is the primary cause of liver cancer. Despite this, Hep B can be prevented
with by vaccine, and treatments prevent liver cancer.

The Jubilee Project is also seeking sponsors to support this effort.
Sponsors offer one penny per view, but can cap how much they ultimately
choose to donate, as low as $50. Find out how you can become a sponsor:
[email protected].

Funds will be used for national Hep B Free efforts to end Hep B and liver
cancer including public awareness, clinician education, screening,
vaccination and linkage to care.

“Hep B Free has a multi platform approach to outreach,” says Hep B Free
co-founder Ted Fang, director of the AsianWeek Foundation. “Not only are
we on the ground with person to person connections, but we are also
spreading the word and raising money using social media, events,
partnerships, foundations and business partners.”

For more information about the collaboration, or to pledge as a sponsor,
contact Eric Lu at (469) 688-0988 or [email protected]

About Hepatitis B

Chronic Hep B infection is the greatest cause of liver cancer in the world,
and the greatest health disparity between Asians and non-Asians. One in 10
Asians are chronically infected with Hep B and are 4 times more likely to
die from liver cancer compared with the general population. 80% of liver
cancer worldwide is caused by chronic HBV infection. Early detection of HBV
will benefit the carrier as well as prevent the infection from spreading.
Hepatitis B is not only vaccine preventable, but it also has effective
treatments that prevent liver cancer.

About Hep B Free

Hep B Free is a multi-faceted and comprehensive campaign to make America
free of hepatitis B disease and liver cancer through a nationwide
collaboration, and network of localized efforts. The model was begun in San
Francisco and is being replicated in Las Vegas, Washington DC,
Philadelphia, San Mateo County, Los Angeles County, Orange County, Hawaii
and other municipalities. AsianWeek Foundation is a co-founder of Hep B
Free with Asian Liver Center at Stanford University and San Francisco
Department of Public Health. sfhepbfree.org About Jubilee Project

The Jubilee Project is a production group that creates educational and
entertaining videos for good causes. Each video empowers the community to
take action on various issues and for each web view, a donation will be
made to each respective cause. In under a year, 36 videos have been created
and have raised over $20,000 for seven non-profit organizations.
jubileeproject.org About Rooftop Pursuit

Rooftop Pursuit is a pop/rock/r&b influenced band who’s songs mostly
reflect love, self growth and empowerment. “We like to write about what
moves us, what makes us happy, our fears, dreams, ambitions and our
weaknesses” says Philip Lee, lead vocalist and piano player. “In many
ways, we try to express everyday issues through our music while staying
true to ourselves and the issues we talk about. Above all else, our music
gives an under laying message of love.” rooftoppursuit.com