Discrimination, discrimination everywhere......

StephenW

SOUTH KOREA:   "Public Campaign Ad Featuring Patient Draws Criticism"
Korea Times (Seoul)     (03.28.11):: Kim Tae-jong

A new hepatitis B virus awareness campaign's TV advertisement is being
criticized as too vivid and intense. Sponsored by the Korean Association
for the Study of the Liver (KASL), depicts an HBV patient with jaundice and
other signs of end-stage disease. The ad, which stresses the importance of
regular medical checkups, is now being re-edited in response to the
concerns. "I felt like I'm dying soon. It's terrifying. It just made me
feel hopeless," wrote one member of an online community for HBV patients. A
number of similar comments were posted at patient-support websites, with
some demanding the ad be pulled. "The ad violates the human rights of the
patients with the disease, which is overlooked in the name of disease
prevention," another website member posted. Online criticism also said the
ad may imply that carelessness led to the patient being infected with HBV.
Some 3.5 million South Koreans, or 5 percent to 8 percent of the
population, have chronic HBV, and discrimination is still very much a
concern. "Watching the ad, people will not want to hire a carrier of the
virus or marry him or her," said one site user. "Why did a censorship body
allow such a horrible and discriminative ad to be aired?" "In the
beginning, we focused on showing the tragic outcome so that people would
recognize the seriousness of the disease and the importance of regular
medical checkups," a KASL official said in response. "We hope people
understand our original intentions." A new version of the ad will debut in
April.

Mr.Y

Fuck ads! Fuck TV！

StephenW

Mr.Y 发表于 2011-3-31 22:33
Fuck ads! Fuck TV！

I think the intention is good as evidenced by the fact that they are changing the ads. People in the media need to be more sensitive about people with chronic diseases. In Australia, TV and newspapers are not allowed to mention that a person is HIV or Hepatitis positive if the fact is not relevant. I think we are getting there, slowly.

Mr.Y

The intenion is good, but get the wrong way. It could lead the public more sensitive to HBV.  FUCK! SHIT!

StephenW

Mr.Y 发表于 2011-3-31 22:51
The intenion is good, but get the wrong way. It could lead the public more sensitive to HBV.  FUCK!  ...

I don't know. I think the younger generations are more sensible. It is hard to change the older people. With universal vaccination for HBV in China, the young people should feel very safe. I once heard this story: A piano teacher in America was gathering the courage to explain to her young student that she (the teacher) has HBV, but it would not harm the student. The young student replied very calmly: I know, I am vaccinated.